It seems that every day a new marketing guru is telling you how to increase the amount of traffic that goes to your business website. While there's no silver bullet, there is one tool that's been used for decades and continues to deliver dramatic results, and that's blogging.
Blogging is a valuable strategy because you can use it in any industry or type of business.
If you're new to the world of blog marketing and you're not sure where to start, read on for some tips to help you get started.
Before you start trying to create the right blog for your website and business, some essential factors are vital for you to consider.
Using blogging as a marketing strategy for your business is more than just scribbling down your thoughts and hoping someone will read it.
For one, blogging works best if you've started by doing market research. That means getting to know your target audience inside and out.
When you know what your audience is looking for, it helps you put out valuable content that they'll want to come back to over and over. Take some time to think about who you want reading your blog, and use that to create an ideal client Avatar by asking yourself some essential questions.
What problem is my potential customer facing that I can solve? What keeps them up at night? What are they thinking right before they buy my product or service? What do they need to know about that sets me apart from my competition?
The better you can answer these questions, the easier it will be to come up with a blog concept that will add to your overall marketing strategy.
Consistency is the key to blogging.
Posting once in a while isn't enough to do the trick. Help your audience expect new content from you regularly. That will draw them to come back to your blog repeatedly for your next great piece of content.
A great way to do this is to create a blog calendar in advance. Then you can create your content in batches and then release the posts according to your schedule.
The more organized you are on the front end, the easier it will be to create new and engaging pieces of content.
One of the primary purposes of having a blog on your website is taking advantage of Search Engine Optimization and keyword marketing.
In its most basic form, SEO means using the same words that a potential customer uses to look for you or your services on a search engine.
Search engines like Google analyze your website to look for these keywords to improve your ranking.
The more keywords you incorporate into your website, the better your ranking will be. But, there's a catch.
Just stuffing in keywords without being natural or useful can result in being penalized and hurting your ranking in the long run. Blogging is a commonly used solution to this problem.
By using your keyword research to come up with blog subjects, you'll be able to use the right amount of keywords in your blog to increase traffic without being penalized.
The more research you can do on SEO and keywords, the better you'll be able to use this information in your blog.
Finally, in addition to enhancing the amount of traffic that goes to your website, blogging can help set you apart as an authority in your industry.
Buyers are always looking for businesses that they can trust and who know their stuff.
Creating blog posts that show you're an authority in the market will help you gain the trust of your potential customers.
Your customers will appreciate your dedication to providing valuable content and information. It will also show that you're passionate about customer care, which is something most clients want.
You can even incorporate other forms of content like video blogs that tend to have an even higher ROI than written content.
While blogging can be a powerful tool for your business, most business owners don't have time to create a consistently strong blog strategy.
That's often because business owners need to focus on doing what they do best, running their business!
As a result, the most successful businesses turn to marketing professionals to handle the blog resources for them.
If you're looking to tap into all the benefits of blogging for your business, then it's a great time to call us to talk about how we can help.
We'll talk about your business goals and how the right blog marketing strategy could help you draw new customers to your website. Contact us today to take your first step towards this powerful marketing tool.